Moxy

Moxy Engineering is a Norwegian manufacturer of articulated dump trucks for off-road use in the earth moving and construction industries. Moxy was founded by the industrialist Birger Hatlebakk, who had previously founded the Glamox factory in Molde. Moxy's history begins with Mr. Birger Hatlebakk - a curious entrepreneur always looking for new solutions to his many great ideas. In Molde, Norway, and the surrounding areas, people still have immense respect for this man who founded two of the most important cornerstone companies of the region. By 1969, Mr. Hatlebakk was an experienced inventor and businessman who had made a career for himself developing electrical appliances out of aluminium. At his factory he also produced doorknobs and experimented with wind-power building small windmills. By the late 60s, he had started, and owned, the lighting and electrical appliances manufacturer, Glamox AS. This is to this date a major brand in the market of industrial lighting and electrical heaters.

The late 60s were prosperous times in Norwegian economy, and road building was at a peak. Due to the wet Norwegian climate and rocky, unavailable construction sites the road builders daily faced great difficulties. Mr. Hatlebakk had become aware of these difficulties, and he started pondering on ways to make the job of the road builders easier. In 1969 he started planning what would become his first dump truck and the foundation of Moxy. His vision was a machine that could do the job of regular trucks, but in tougher conditions, typical to the Norwegian job sites. This is still a core vision for Moxy.

1970 marked the production of the first dump truck produced under what was to become the Moxy brand. The prototype was a Ford 5000 tractor with hydraulic driven rear chassis. It was put to work in the building of Molde Airport, Norway, to test whether or not it could serve the purpose Mr. Hatlebakk had intended. Soon, the inventor started building his own front wagon, the D20, which was finalized the same year. This machine marked the beginning of a long and solid collaboration with another great Nordic manufacturer, Scania.

As newer and upgraded models soon followed, Mr. Hatlebakk moved the small hobby based dumper factory from Molde, to rural Elnesvagen, 30 minutes from Molde. The dump trucks were now built alongside Glamox AS' electrical heaters. The new location was only a two minute walk from where Mr. Hatlebakk had grown up, surrounded by the rugged mountains of coastal Norway. He felt this scenery represented the spirit of the dump truck idea, and it would be a reminder for the staff that this was one of the types of terrain the dump trucks should be built to master. This location helped expand the production and was crucial when Moxy merged with Overaasen Motorfabrikk & Mek. Verksted from Gjovik, Norway. Following on from the merger huge technological advances were made. In 1972 Moxy had developed the first dump truck with articulated frame, the Viking D15. It had 6-wheel drive, and it was a major innovation in the world of construction. Soon the small Norwegian company had gotten enough international attention to start exporting, and Moxy more than tripled sales in just a few years.

The British company Brown Engineering took over Moxy and renamed it Moxy Industries AS. During this decade a total of 11 new dump truck models were launched. Several of these were improved versions and custom built machines such as the Coal Hauler produced some years later, specially designed for the mining industry. One of the dumpers produced during this decade was the 6200S, which had a top speed of 50 km/h. This was the first Moxy dump truck with front axle suspension and actually the first with a ZF power shift transmission.

By the mid-80s, Moxy dump trucks were working on construction sites on all five continents. The giant Japanese manufacturer, Komatsu, decided to sign a renewable four year contract with Moxy. This contract was a great evidence of Moxy's trustworthiness. It licensed the Norwegian company to build Komatsu labelled dump trucks with Komatsu's design, simultaneously as building the Moxy dump truck in the original way. Soon, Moxy had produced two Komatsu branded dumpers of 25 and 27 tonnes with both Komatsu engines and design.

Komatsu and the government-owned mining company AS Olivin in 1991 bought Moxy and renamed it Moxy Trucks AS. AS Olivin became the major shareholder with 2/3 of the shares while Komatsu to the remaining 1/3. Moxy now benefited from several factors such as a substantial injection of capital accompanied by sound long term financing. Additionally, Komatsu contributed their expertise in manufacturing techniques; they helped expand Moxy's world-wide sales network; and they helped implement the strict quality control that makes Moxy so trusted both nationally and abroad.

Towards the end of the 1990s Moxy launched their R&D project The Concept - Voice Of The Customer. This consisted of two trips to the U.S. - the world's biggest market for dump trucks. The background for these trips was the idea that Moxy wanted to meet their existing and prospective customers and ask them face to face what they really wanted from their dump trucks. The result was interesting as it contained testimonies from all over the U.S., from the warm and humid Florida to the cold Montana and mountainous Colorado. In that way the results represented great variation in the areas of use and provided thorough information for the development of new models.

The product line Plus 1, is a direct result from The Concept - Voice Of The Customer. With great testimonies of what was wanted from Moxy's products, the new series was developed with only one goal: to make the best dump trucks on the market. Today's models MT26, MT31 , MT36 and MT41 are all members of the Plus 1 "family". The concept is simple: to provide better solutions than all competitors; plus one step ahead…

In 2001, the government-owned AS Olivin took over Komatsu's share in Moxy and became the sole owner. Shortly after, a change in government led to the sale of AS Olivin, and Moxy Trucks AS was separated out. The Government became the owner of Moxy, but wanted to sell the company to ensure its competitiveness and maintain its role as one of the leaders in the ADT market.

At the end of 2002, the Norwegian Government had found a suitable buyer in the English engineering company, Thomson Group. In 2003 the Thomson Group gave the best bid, and they are to this date still owners of what is now Moxy Engineering AS.

The Thomson Group is a private, family-owned company that has great experience from engineering, real-estate and construction. Evidence of their will to make Moxy succeed can be seen in the "birth" of the MT41 the same year as the takeover. This is Moxy's most powerful machine so far, and it is capable of 41 tons of payload - Plus 1 ton compared to competitors. That is the spirit of Moxy Engineering AS, and it is a spirit that has lived on from the drawing board of 1969: Moxy, always one step ahead of its competitors - pioneers in development and performance.

In 2008 Doosan bought out the Thomson Group holding in Moxy Engineering AS, and the factory in Elnesvagen is producing Moxy dump trucks in increasing numbers as ADT demand is still high. The company was renamed Doosan Moxy AS.

In 2011, the Moxy name was dropped and latest trucks were marketed under just the Doosan brand, rather than the previous Doosan-Moxy marque.

No more Moxy in these trucks In the checkered history of most truck building companies the owners have usually managed to capitalize on the good name and reputation of the truck to keep it going in good times and bad. In a bit of a reversal the "new" owners of the Moxy brand have dropped the name in favour of the parent company's moniker. Dating back to a 1970 prototype articulated dump truck, the Norwegian Moxy Engineering Co established a good reputation for tough and hard working trucks. In 1981 Komatsu acquired 1/3 of the shares and a Norwegian state investment company took the rest. But in 2000 Komatsu withdrew and the company lost a lot of dealers and sales. Moxy then went through another Norwegian, then a British owner before winding up in the hands of Doosan Infracore in 2008. That South Korean equipment builder has now decided that its own name will appear and Moxy will disappear from their product line. A couple of Moxys are at work in Halifax on a pier construction project, moving dredging spoil. They are model MT31 with a 28 tonne payload capacity, and powered by the Scania 5 cylinder engine (335.3 bhp) and ZF automatic transmission. The 2 foot ground clearance and independent bogeys are ideal for this work. They are running 24 hours a day, 6 days a week
DOOSON Products: Crawler Excavators, Wheel Excavators, Log Loaders, Wheel Loaders, Material Handlers, Articulated Dump Trucks, Attachments
DOOSON MOXY Concept, DriveLine, Transmission, Data

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(Land Locomotion – Mechanical Vehicle Mobility LL-MVM)
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