Mahindra & Mahindra Limited (M&M) s an Indian multinational automobile manufacturing corporation headquartered in Mumbai, Maharashtra, India. It is one of the largest vehicle manufacturers by production in India and the largest seller of tractors across the world. It is a part of Mahindra Group, an Indian conglomerate.
In the years immediately after World War II, two Indian brothers,
and M.J. Mahindra
started assembling completely knocked-down (CKD) Willys Jeeps that were imported to India from the US. K.C. was a graduate of the famous English University of Oxford, and his brother J.C. had a background in the iron and steel industry. In the early days of their operation, only 10 percent of the components for the Willys Jeeps were sourced in India, but this percentage gradually increased to 17 percent. In the 1950s things really took off for the Mahindra brothers; plans were submitted to the Indian government in 1954 to increase the amount of Indian-manufactured parts and decrease the number of CKD kits imported. The plans were approved, and in April 1955 the company purchased a factory at Bhandup, and gradually the Mahindra Company shifted from assembling CKD Jeeps to license building Jeeps.
Mahindra's entry into vehicle manufacturing gave numerous small component manufacturers a chance to become established, and so helped the Indian economy. By 1958 things were going so well the government permitted the Mahindra concern to increase production to 5,500 vehicles per year. Demand increased, and by 1961 the company was making 10,000 vehicles per year. This figure continued to increase, and by 1984 Mahindra was making 18,000 Jeeps annually. The company was still producing CJ-3B models and a long wheelbase variant known as the CJ-4 (this designation has only been used in India, except for the prototype CJ-4 made by Willys, and featured in the June/July 1997 issue of Jp Magazine) which has 91 inches between the axles.English and satellite-screened television programs such as "Perpetual Motion" have revealed the secret of India's motor industry. The Indians produce a variety of vehicles, considered obsolete in their country of origin, through licensing or manufacturing agreements. Royal Enfield motorcycles, Italian scooters, Morris Oxford automobiles and Willys Jeeps are all made in this way. By 1984, of course, the Willys CJ-3B had long been discontinued in the US, but in India the philosophy was clearly "why change a good thing?"
(John Carroll https://export.writer.zoho.com/public/luisfilipe1966/The-Jeeps-Mahindra-cj3b-and-cj5-mm-540-Story/fullpage)
Mahindra & Mahindra,
branded on its products usually as 'Mahindra', produces SUVs, saloon cars, pickups, commercial vehicles, and two wheeled motorcycles and tractors. It owns assembly plants in India, Mainland China (PRC), the United Kingdom, and has three assembly plants in the United States. Mahindra maintains business relations with foreign companies like Renault SA, France.
Mahindra planned to sell the diesel SUVs and pickup trucks starting in late 2010 in North America through an independent distributor, Global Vehicles USA, based in Alpharetta, Georgia. Mahindra announced it will import pickup trucks from India in knockdown kit (CKD) form to circumvent the Chicken tax. CKDs are complete vehicles that will be assembled in the U.S. from kits of parts shipped in crates. On 18 October 2010, however, it was reported that Mahindra had indefinitely delayed the launch of vehicles into the North American market, citing legal issues between it and Global Vehicles after Mahindra retracted its contract with Global Vehicles earlier in 2010, due to a decision to sell the vehicles directly to consumers instead of through Global Vehicles. However, a November 2010 report quoted John Perez, the CEO of Global Vehicles USA, as estimating that he expects MahindraТs small diesel pickups to go on sale in the U.S. by spring 2011, although legal complications remain, and Perez, while hopeful, admits that arbitration could take more than a year. Later reports suggest that the delays may be due to an Mahindra scrapping the original model of the truck and replacing it with an upgraded one before selling them to Americans In June 2012, a mass tort lawsuit was filed against Mahindra by its American dealers, alleging the company of conspiracy and fraud.
Mahindra has launched its relatively heavily publicised SUV, XUV 500, code named as W201 in September 2011. The new SUV by Mahindra has been designed in-house and it is developed on the first global SUV platform that could be used for developing more SUVs. In India, the new Mahindra XUV 500 comes in a price range between Rs 11.40 lakh to Rs 15 lakh. The company is expected to launch 3 products in CY'15 (2 SUVs and 1 CV) and an XUV 500 hybrid. M&MТs two wheeler segment will launch a new scooter in Q1FY'15. Besides India, the company also targets Europe, Africa, Australia and Latin America for this model. Mahindra President Mr Pawan Goenka stated that the company plans to launch six new models this fiscal. The company launched CNG version of its mini truck Maxximo on 29 June 2012. A new version of Verito in diesel and petrol options was launched by the company on 26 July 2012 to compete with Maruti's Dzire and Toyota Kirloskar Motor's Etios.