The Audi history begins with a man called August Horch , who founded the Company HORCH & CO in 1899.He invented his first car 1901 with the help of 15 fellow workers.
He in fact until 1962 that different European military experts put themselves around a table to try to design a command and liaison vehicle. The "Europa-Jeep" plan is launched through 3 big competitive working groups. Amongst them German Glas-MAN but found also Bussing-Lancia-Hotchkiss, NSU, Moto Guzzi, Panhard-Citroen as well as Fiat-Renault-Saviem.
Prior to the advent of the Type 181, the German military had purchased several thousand vehicles of the Munga, a light jeep manufactured by DKW, but production of the Munga had ended in 1968. Volkswagen had then consolidated the former Auto Union marques into a single company, re-using the Audi name to designate vehicles manufactured by the company rather than continuing to manufacture vehicles under the names of the various brands that had made up the original Auto Union.
The Audi image at this time was a conservative one , and so, a proposal from chassis engineer Jorg Bensinger the (father of the Quattro), was accepted to develop the four-wheel drive technology in Volkswagen's Iltis military vehicle for an Audi performance car and rally racing car. The performance car, introduced in 1980, was named the "Audi Quattro", a turbocharged coupe which was also the first German large-scale production vehicle to feature permanent all-wheel drive through a centre differential. Commonly referred to as the "Ur-Quattro" (the "Ur-" prefix is a German augmentative used, in this case, to mean "original" and is also applied to the first generation of Audi's S4 and S6 Sport Saloons, as in "UrS4" and "UrS6"), few of these vehicles were produced (all hand-built by a single team), but the model was a great success in rallying. Prominent wins proved the viability of all-wheel drive racecars, and the Audi name became associated with advances in automotive technology.
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