is a commercial vehicle manufacturing company based in Chennai, India.
The company was established in 1948 as Ashok Motors, with an aim to assemble Austin cars. Manufacturing of commercial vehicles was started in 1955 with equity contribution from Leyland Motors. Today the Company is the flagship of the Hinduja Group, an England-based Indian group. They have a market share of around 30%.
In 1948, Ashok Motors was set up in what was then Madras (now Chennai), for the assembly of Austin Cars. The Company's destiny and name changed soon with equity participation by British Leyland and Ashok Leyland commenced manufacture of commercial vehicles in 1955.
In 1987, the overseas holding by Land Rover Leyland International Holdings Limited (LRLIH) was taken over by a joint venture between the Hinduja Group, the Non-Resident Indian transnational group and IVECO Fiat SpA, part of the Fiat Group and Europe's leading truck manufacturer.
In the journey towards global standards of quality, Ashok Leyland reached a major milestone in 1993 when it became the first in India's automobile history to win the ISO 9002 certification. The more comprehensive ISO 9001 certification came in 1994, QS 9000 in 1998 and ISO 14001 certification for all vehicle manufacturing units in 2002.
The company recently announced the takeover of the Avia Truck Business Unit in Czech Republic for an undisclosed amount. The Purchase of Avia Truck Business Unit gives Ashok Leyland a foothold in the highly competitive European Truck market.
The Hindujas group also recently brought out the IVECO's indirect stake in Ashok Leyalnd for an undisclosed sum of amount. Thus Ashok Leyland Is now purely a Hinduja Group Company.